In order to compete effectively for institutional support of archival programs and services, archivists in the 1990s must develop innovative strategies for increasing their usefulness and visibility. One such strategy is to explore ways of linking their programs, collection policies, and activities to their institution's mission. Using land-grant college and university archives as a model, the author has collected data on collection policies, mission statements, outreach activities, and other information about the archives of these institutions and has presented this data in the context of the land-grant history and mission.

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