The future of business archives rests solely on the ability of business archivists to develop client-sensitive services and products. In this essay, the author argues that business archivists must revamp their image within the business community by becoming more proactive in their attempts to understand and anticipate the real information requirements of their client base. The author also contends that a successful business archives program must be built upon efficient information management technology that allows the client to reap the benefits of timely and accurate responses.

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