The development and implementation of disease mapping and monitoring program can be useful tools for rapid communication and control of endemic and epidemic infectious diseases affecting the food animal industry. Commercial livestock producers have traditionally been reluctant to share information related to animal health, challenging the large-scale implementation of such monitoring and mapping programs. The main objective of this study is to assess the perception of poultry professionals towards disease mapping and monitoring programs and to identify groups of poultry professionals with similar perceptions and attitudes towards mapping and monitoring projects. We conducted a survey to identify the perceived risks and benefits to be able to properly address them and encourage industry participation. An anonymous online survey was developed and distributed to poultry professionals through industry and professional associations. Information on participantâs demographics, perceptions on risk and benefits from participation on voluntary poultry disease mapping and monitoring programs was collected. Multiple correspondence analysis and hierarchical clustering on principal components were performed to identify groups of professionals with similar characteristics. A total of 63 participants from 21 states filled out the survey. The cluster analysis yielded two distinct groups of respondents, each comprising approximately 50% of respondents. Cluster 1 subjects could be characterized as optimistic, perceiving major benefits of sharing farm-level poultry disease information. However, they also had major concerns, mostly related to potential accidental data release and providing competitive advantages to rival companies. Cluster 2 subjects were characterized as perceiving a lesser degree of benefits from sharing farm-level poultry disease information. This second cluster was mostly composed of production and service technicians. Participantâs roles and perceptions of risk and benefits contributed significantly to cluster assignment; while their represented commodity and geographical location in the US did not. For the successful development of poultry disease mapping and monitoring programs in the future, various groups of poultry professions will likely need to be approached in different manners to achieve maximum participation in the voluntary program.
Poultry professionalsâ perception of participation in voluntary disease mapping and monitoring programs in the United States: a cluster analysis
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Tariku Beyene, Chang-Won Lee, Geoffrey Lossie, Mohamed El-Gazzar, Andreia Goncalves Arruda; Poultry professionalsâ perception of participation in voluntary disease mapping and monitoring programs in the United States: a cluster analysis. Avian Dis 2020; doi: https://doi.org/10.1637/aviandiseases-D-20-00078
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