E-waste is one of the major global environmental issues, defined as electrical and electronic appliances that are no longer used or eventually break down and are discarded. Generation of E-waste over time has become a red alarm as it can impact the environment and human health negatively. One key approach towards sustainable management of E-waste is through E-waste recycling, where the base of action is with the public itself. In order to create the necessary awareness of the problem, and to design and implement such sustainable practices, knowledge is one of the key elements that can assist in minimizing the deleterious effects of such global environmental issues. This cross-sectional study was conducted among 543 respondents in Kuala Lumpur, the capital city of Malaysia, and aimed to determine knowledge levels in the broader public regarding E-waste recycling, based on the demographic background of the respondents. Five out of eight demographic variables with the p-value of <.05, are namely: gender, age, marital status, occupation and residential type. It means relevant stakeholder such as governmental authorities, NGOs and private sectors also play important roles in providing the public with knowledge related to E-waste recycling. Knowledge can be delivered through different channels of information sources based on the suitability of the receiver, in connection with their demographic background.

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