A sustainable livelihood framework is useful as a basis for analysing the livelihood of a community. This study explores the choices in livelihood strategies made by Pulau Pangkor coastal fishermen. The qualitative research method was employed and open-ended interview questions were utilized as guided questions. A total of 15 interviews were carried out to reach saturation level in understanding the coastal fishermen’s considerations before making any decision on choice of livelihood strategies. Creswell data analysis spiral was adopted in analysing the data collected. The majority of respondents seem to agree that (1) income generated is often insufficient, (2) they would fall back on savings or cut down on expenses when income is lower than expenses, (3) they attempted to rely mostly on subsidies, (4) they have a short-term plan instead of a long-term plan in dealing with extra income generation, (5) they switched from working for others to operating their own sampan, (6) they do not have any other sources of income; neither do they have unused resources to generate extra income, (7) they are satisfied or somewhat satisfied with their current livelihood situation, and (8) they believe that their livelihood status will worsen.

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