This research analyses the content generated in social media platforms and websites by local businesses and non-governmental organizations (NGOs) in Middle Eastern Arab countries which took action to mitigate the devastating consequences of the earthquakes that struck Turkey and Syria early 2023. Based on a qualitative approach, the analysis conducted shed light on the significant social response generated by local businesses and NGOs in the aftermath of the earthquakes in 12 countries. Social media platforms, especially Facebook and Twitter, played a crucial role in mobilizing support from communities. Results show that the donations received encompassed a wide range of supplies and services, and included economic, environmental and social implications to the planning and development for reconstruction.

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