Attention, concentration, memory, grade-point average, and stress/worry are all primary concerns of the modern university and college student. Also, young adults are concerned about having a somewhat active social life in between exams, essays, and deadlines. The stress of school shunts cerebral blood flow away from the cortex (during stress the brain assumes the body needs blood in the core to prepare for flight or battle, which is just the opposite of what the present day student needs). This slows dominant cortical activity down into greater alpha and theta brain wave frequencies, similar to what is seen in those with ADD and ADHD, leaving the student more distractible, impulsive, and hyperactive. This behavior in turn impairs the student's ability to study and write exams, thus increasing stress, and using valuable social time needed to shake off stress and the potential of falling into depression. Audio-visual entrainment (AVE) has been shown to produce dramatic increases in cerebral blood flow, efficient brain activity, and sound mental health. Several studies involving the use of AVE for enhancing academic performance have been completed. AVE has proven to be an effective and affordable aid to better grades and improve socialization.

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