The Internet is being exploited as a medium for illegal wildlife trade, and protected wildlife can now be sold and bought across social media and e-commerce platforms. This article is a 13-mo study on the online trade of Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES)–listed chelonians on a localized Hong Kong website. During this period, more than 400 posts were collected, with more than 300 posts selling CITES-listed chelonians. Based on our findings, we give 2 general recommendations in enforcing the online illegal wildlife trade: 1) increase knowledge of CITES regulations on pet trade forums and 2) introduce digital solutions to monitor pet trade forums.

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