The authors propose that television, while entertaining children, also socializes them. To support this conclusion they review the literature regarding effects of television content on aggressive and prosocial behavior and social attitudes. The structure of the television industry is examined and economic factors are found to outweigh concern for the public in the choice of programming. To increase the beneficial role of television, the authors argue there must be greater diversity of broadcast content and more parental direction of children's exposure to it.

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