The paper examines body image ideals and dieting behaviors among African American and White adolescent females. Data are drawn from focus groups, individual interviews, and surveys. African American females were found to be more flexible than their White counterparts in their concepts of beauty and spoke about "making what you've got work for you." In contrast, many White adolescent females expressed dissatisfaction with their body shape and were found to be rigid in their concepts of beauty. Cultural factors which impact on weight perception. body image, and style are explored. Limitations of survey methodology for understanding cultural differences are discussed.

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