Fu, W. and Liang, L., 2020. Development of island leisure sports tourism based on SWOT. In: Qiu, Y.; Zhu, H., and Fang, X. (eds.), Current Advancements in Marine and Coastal Research for Technological and Sociological Applications. Journal of Coastal Research, Special Issue No. 107, pp. 197-200. Coconut Creek (Florida), ISSN 0749-0208.

With the increasingly rich material and cultural needs of human beings, tourism activities have gradually become a way for human beings to relax and enjoy life. The island leisure tourism has a good development prospect. The island leisure tourism, with its unique Marine landscape and unique tourism experience, has attracted thousands of tourists. There are a large number of islands in the world, most of which are uninhabited. Reasonable development and utilization of islands can greatly promote the development of island leisure tourism. Therefore, the word “island” is also an important image of island leisure tourism. However, island leisure tourism is also mysterious. The author tries to use SWOT theory to summarize and analyze the image of island leisure tourism, so as to explore the real image of island leisure tourism.

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