ABSTRACT
Kong, N.-N.; Wang, L.-H.; Wang, L.-X., and Wang, R.-Y., 2019. Research on features and functions of marine sports based on experience economy. In: Gong, D.; Zhu, H., and Liu, R. (eds.), Selected Topics in Coastal Research: Engineering, Industry, Economy, and Sustainable Development. Journal of Coastal Research, Special Issue No. 94, pp. 754–757. Coconut Creek (Florida), ISSN 0749-0208.
Marine sports are an important part of experience economy. The research on the features and functions of marine sports conforms to the trend of marine economic development, and is of great significance to promoting the national fitness and economic development. This paper analyzes the development advantages of marine sports in different regions of China and studies the impacts of monsoon climate, ocean current and legal holiday on marine sport events. The results show that China's marine sports have the features of region, seasonality, diversity and holiday. As an important part of the experience economy in the new era, marine sports is of great significance to the national health, social and economic development and cultural exchanges at home and abroad. This paper puts forward the suggestion of combining marine sports with tourism culture according to the regional and seasonal features, which is of great reference significance for actively promoting the concept of marine sports and cultivating the marine sports market.
