ABSTRACT
Wang, Y., 2019. Design of port e-business business marketing management information system based on cloud computing. In: Li, L.; Wan, X., and Huang, X. (eds.), Recent Developments in Practices and Research on Coastal Regions: Transportation, Environment and Economy. Journal of Coastal Research, Special Issue No. 98, pp. 75–79. Coconut Creek (Florida), ISSN 0749-0208.
Today's society is an information era. In the information age, the most notable feature is the rapid transmission of information, which leads to increasingly fierce competition. If we want to get a firm foothold in the fierce competition, we must grasp the information. To survive in competition, enterprises are constantly forging ahead and innovating in the information age to keep pace with the progress of the times. Therefore, information management systems have very important roles in enterprises. This article uses the data management technology of cloud computing to study the data management of electronic commerce. We hope to improve the level of current e-commerce data management with the help of cloud computing technology. This article starts with an analysis of the current e-commerce marketing, analyzes the data problems based on the characteristics of the data, finds some aspects that can be improved, and establishes an e-commerce marketing-management system based on cloud computing. By using network information organization, we classify different types of data and put forward different solutions according to different divisions. Finally, we present an entire e-commerce data-management model.
