ABSTRACT

Lin, S.L.; Tang, X., and Lei, C.Y., 2020. The influence of gender, extraversion and aggressiveness on the circle of friends for WeChat: Take 360 universities in port cities as research objects. In: Guido Aldana, P.A. and Kantamaneni, K. (eds.), Advances in Water Resources, Coastal Management, and Marine Science Technology. Journal of Coastal Research, Special Issue No. 104, pp. 960–966. Coconut Creek (Florida), ISSN 0749-0208.

By examining the influence of gender, extraversion and aggressiveness on the circle of friends for WeChat, results of the experimental method show that schoolboys with strong aggressiveness and relative introversion (a little low-profile) are constantly received of likes and comments while schoolgirls with strong aggressiveness and relative extraversion (a little high-profile) are less possibly received of likes and comments sustainably the circle of friends for WeChat. Although the circle of friends for WeChat is a very private communication space, the communication behaviors are still being affected by the group norms. When the person in the circle of friends disseminates information, those in line with social stereotype are susceptible to cause groups' responses and vice versa. Advertisers can make use of those who stir more responses to push advertisements in the circle of friends for WeChat.

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