Consumer preferences as influenced by type of packaging, size of container, and price when purchasing landscape/nursery plants were determined. From February to May 1991, nearly 1,100 questionnaires were completed through personal on-site interviews conducted at flower/garden shows and traditional garden centers. Consumers preferred by almost a two to one margin to purchase trees as balled & burlapped stock and by almost a three to one margin, to purchase shrubs in containers. Over 90% of respondants normally purchased nursery plants from garden centers where they make 60% of their plant purchases. Almost half, 48.6% of these same respondants also purchased nursery plants from discount stores where they made 22.8% of their plant purchases. In 1990, 45% of those surveyed spent $100–500 for nursery stock. Respondants were willing to spend an average of $98 on a single tree. The most important factors in purchasing nursery stock were plant quality, availability of professional help, and plant selection. Plant cost and size were less important.

This content is only available as a PDF.

Author notes

Contribution No. 93-529-J, Kansas Agricultural Experiment Station. The research reported here was supported by a grant from Horticultural Research Institute, 1250 I Street, N.W., Suite 500, Washington, DC 20005.

2Associate Professor.

3Assistant Professor.