The five categories of plants projected by members of the Garden Writers Association of America (GWAA) to have the greatest future demand were herbaceous perennials, native ferns and wildflowers, ornamental grasses, herbs, and ground covers. This survey noted that the two most important plant traits likely to affect future demand are multi-seasonal color/interest and pest resistance/tolerance. In preparation of gardening communications about plants, the most valued sources of information were personal growing experience, readily available information, and success stories from the local arboreta/botanical garden. The type of plant material information most valued by Garden Writers was regional suitability, landscape requirements, and flowering habit.

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Author notes

Supported in part by the J.Frank Schmidt Family Charitable Trust, The Horticultural Research Institute, Inc. 1250 I Street NW, Suite 500, Washington, D.C. 20005, and Garden Writers Association of America.

2Professor of Horticulture and Extension Horticulturist, to whom all correspondence should be directed.

3Professor, Department of Experimental Statistics, Coastal Plain Experiment Station, University of Georgia, Tifton, Georgia 31793.