Serving the best interests of the consumer is the responsibility of industry and of regulatory officials. This requires that both be adaptable to change; have a long-rang point of view; and concentrate on problems of the future rather than those of the past. Emphasis is needed on fundamentals in milk quality and sanitation; increasing consumer appeal; and continual increase in efficiency of dairy production.

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Author notes

1Presented at the 44th Annual Meeting of the International Association of Milk and Food Sanitarians, Inc., at Louisville, Kentucky, October 7–10, 1957.

Dr. J. C. Flake joined the Sanitary Standards staff of the Evaporated Milk Association upon completion of his graduate work in Dairy Industry at the University of Wisconsin in 1940. He is a graduate of the University of Tennessee, received his M. S. degree from Purdue University and Ph. D. degree from the University of Wisconsin. He did milk sanitation work for USPHS during World War II and at present is Administrator of the Sanitary Standards program of the evaporated milk industry.