The Clean City Commission of Kansas City, Missouri, in conjunction with Keep America Beautiful, Inc., New York, has devised a four-front approach for sustaining litter reduction through changing behaviors and attitudes. These measures consist of devising ordinances that assign responsibilities for pick-up and containment of trash, introducing new technology and waste handling methods to improve solid waste clean-up and disposal, increasing educational awareness of the environment, and teaching persons new habits which can be learned and sustained and providing a fail-safe measure by which proper enforcement of litter ordinances can be maintained. To do this, the Commission is getting the facts about littering, involving the people, focusing on results of successful anti-litter projects, planning systematically through goals and objectives, and providing positive reinforcement (recognition) for jobs well done.

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