In 1904, William Osler wrote, “The practice of medicine is an art, not a trade; a calling, not a business . . .”1 

Whatever your position on this matter is, consider for a moment that today's medicine is in part a business, and that business leaders might have something to teach us. Jeff Bezos, founder of Amazon.com, famously said, “We start with the customer and we work backward. We learn whatever skills we need to service the customer.”2  Steve Jobs3  and other successful business leaders have expressed the same sentiment. Even if you believe medicine should be a calling and not a business, it would not be too far a leap to replace Bezos' word “customer” with “patient.” We start with the patient and we work backward. We learn whatever skills we need to service the patient.

In this issue of the Journal of Graduate Medical Education, Bjorklund et al4  suggest that graduate medical education has not yet made this leap. These authors looked at trainee continuity of care following an emergency department (ED) consultation, and found that continuity was low across all specialties and levels of training. Only 4.1% of patients who were seen in the ED followed up within 6 months with the same physician who consulted on them, with the “best” performing practices reaching just 21%. These findings place credence in something we feel on a daily basis—that care provided in academic medical centers is fractured and discontinuous.

If we started with the patient, and worked backward, we likely would not develop a system in which continuity of care was the rare exception. The literature is not definitive, but studies suggest that increased continuity of care is associated with improved patient satisfaction,58  increased trainee humanism and satisfaction,912  and enhanced patient outcomes.1316  Decreasing continuity is often associated with the opposite findings.1719  And yet, as pointed out by Bjorklund and others,4,20  teaching institutions seem to be choosing the latter approach.

There are likely many reasons for this, but chief among them is the implementation of duty hour limits for trainees in 2003 and 2011. Duty hour restrictions were intended to improve working conditions for residents and improve care for patients. However, recent reports suggest that we have at best achieved a mixed picture for quality of life for residents2024  and no demonstrable improvement in patient outcomes.20,23,25,26  The takeaway has been an almost universal acknowledgement that continuity has gotten worse.2730 

This does not mean that things were necessarily better in the past. Faculty and trainees did not question processes back then; we just assumed we were right. So in a way, duty hour limits and associated scheduling changes have created a feeling that valuable parts of our past education have gone missing, and this is pushing us to explore the balancing measures of the current process.

Duty hour limits and scheduling changes were implemented not because we knew what was best, but because we feared regulation from outside sources.31  Training programs were left to improvise with a flimsy evidence base and a strict set of guidelines. Many lacked the resources to be deliberate in their choices, leaving them to settle for systems of care that were easy or expedient to create. As a result, many trainee scheduling systems became physician centered, not patient centered.

After more than a decade under the new standards, we still lack a solid evidence base on how best to proceed. Studies like the one conducted by Bjorklund and colleagues4  point out the problems, but what to do next? Business leaders who work backward from the customer would take a simple approach. First, they would define the customer experience, describing in precise detail how the customer interfaces with their product or service. In the case of the study by Bjorklund et al,4  96% of the time after the customer/patient goes to the ED, he or she sees a different physician in the follow-up. This is an interesting (though not unexpected) finding, but the more important aspect of the study is that it looks at a system of care through the eyes of the patient. Second, successful business leaders relentlessly pursue what works better. As Jeff Bezos said, “. . . we are inventors . . . we like to go down unexplored alleys and see what's at the end. Sometimes they're dead-ends. Sometimes they open up into broad avenues and we find something really exciting.”2 

Academic medical centers need to define the patient experience and become inventors. Programs need to take stock of their current systems of care, determine how their patients interact with it, and develop solutions to improve deficiencies. This could take the form of small tests of change typical of quality improvement projects, or research studies like that by Bjorklund et al.4  Programs need to be given the training, resources, and leeway to determine what might be better. Vanguard examples in graduate medical education include the Educational Innovations Project in internal medicine3234  and the American Board of Pediatrics–sponsored Initiative for Innovations in Pediatric Education.35 

Recently, 2 large-scale multicenter studies have been launched, the Comparative Effectiveness of Models Optimizing Patient Safety and Resident Education36  and the Flexibility in Duty Hour Requirements for Surgical Trainees trial.37  Ideally, studies such as these should have been done before duty hour changes were enacted, and practice would have been changed only after we knew the evidence. As it is, we need these trials now, and we need to ask many questions. Who are the customers we serve in academic medical centers (patients, trainees, attending physicians, allied health practitioners, insurers)? How do we combine these individuals' and entities' disparate experiences into a maximally effective whole? What degree of continuity between patient, trainee, and team is best and in what context? What degree of flexibility do programs need to be successful innovators?

Shortly after the quote about medicine being a calling and not a business, Osler wrote, “Often the best part of your work will have nothing to do with potions and powders, but with the exercise of an influence of the strong upon the weak.”1  He may have been imagining “the strong” to be the physician, and “the weak” to be a patient in need. Looking at the way we have structured academic medical centers today, the metaphor still fits. But what if we imagined the opposite to be true? That the influence of the strong upon the weak is that of the patient on the medical center? Perhaps then 96% of patients would see the same physician in follow-up after an ED visit. Or perhaps it would be an entirely different reality. Either way, we need to work backward and find out.

1
Osler
W.
Aequanimitas With Other Addresses to Medical Students, Nurses and Practitioners of Medicine
.
Philadelphia, PA
:
P. Blakiston's Son & CO
;
1905
.
2
Lyons
D.
“We start with the customer and we work backward.” Jeff Bezos on Amazon's success
.
Slate
.
December 24, 2009
. ,
2015
.
3
YouTube
.
Steve Jobs insult response
. ,
2015
.
4
Bjorklund
K
,
Eismann
EA
,
Cornwall
R.
Medical trainee continuity of care following emergency department consultations in a pediatric hospital
.
J Grad Med Educ
.
2016
;
8
(
1
):
xx
xx
.
5
Ryan
M
,
Bate
A
,
Eastmond
CJ
,
Ludbrook
A.
Use of discrete choice experiments to elicit preferences
.
Qual Health Care
.
2001
;
10
(
suppl 1
):
55
60
.
6
Saultz
JW
,
Albedaiwi
W.
Interpersonal continuity of care and patient satisfaction: a critical review
.
Ann Fam Med
.
2004
;
2
(
5
):
445
451
.
7
Fan
VS
,
Burman
M
,
McDonell
MB
,
Fihn
SD.
Continuity of care and other determinants of patient satisfaction with primary care
.
J Gen Intern Med
.
2005
;
20
(
3
):
226
233
.
8
Shirley
ED
,
Sanders
JO.
Patient satisfaction: implications and predictors of success
.
J Bone Joint Surg Am
.
2013
;
95
(
10
):
e69
.
9
Warm
EJ
,
Schauer
DP
,
Diers
T
,
Mathis
BR
,
Neirouz
Y
,
Boex
JR
,
et al
.
The ambulatory long-block: an accreditation council for graduate medical education (ACGME) educational innovations project (EIP)
.
J Gen Intern Med
.
2008
;
23
(
7
):
921
926
.
10
Hirsh
D
,
Gaufberg
E
,
Ogur
B
,
Cohen
P
,
Krupat
E
,
Cox
M
,
et al
.
Educational outcomes of the Harvard Medical School-Cambridge integrated clerkship: a way forward for medical education
.
Acad Med
.
2012
;
87
(
5
):
643
650
.
11
Gaufberg
E
,
Hirsh
D
,
Krupat
E
,
Ogur
B
,
Pelletier
S
,
Reiff
D
,
et al
.
Into the future: patient-centredness endures in longitudinal integrated clerkship graduates
.
Med Educ
.
2014
;
48
(
6
):
572
582
.
12
Cheung
JY
,
Mueller
D
,
Blum
M
,
Ravreby
H
,
Williams
P
,
Moyer
D
,
et al
.
An observational pre-post study of re-structuring Medicine inpatient teaching service: improved continuity of care within constraint of 2011 duty hours
.
Healthc (Amst)
.
2015
;
3
(
3
):
129
134
.
13
Cabana
MD
,
Jee
SH.
Does continuity of care improve patient outcomes?
J Fam Pract
.
2004
;
53
(
12
):
974
980
.
14
Knight
JC
,
Dowden
JJ
,
Worrall
GJ
,
Gadag
VG
,
Murphy
MM.
Does higher continuity of family physician care reduce hospitalizations in elderly people with diabetes?
Popul Health Manag
.
2009
;
12
(
2
):
81
86
.
15
Chen
CC
,
Chen
SH.
Better continuity of care reduces costs for diabetic patients
.
Am J Manag Care
.
2011
;
17
(
6
):
420
427
.
16
Chen
CC
,
Tseng
CH
,
Cheng
SH.
Continuity of care, medication adherence, and health care outcomes among patients with newly diagnosed type 2 diabetes: a longitudinal analysis
.
Med Care
.
2013
;
51
(
3
):
231
237
.
17
Turner
J
,
Hansen
L
,
Hinami
K
,
Christensen
N
,
Peng
J
,
Lee
J
,
et al
.
The impact of hospitalist discontinuity on hospital cost, readmissions, and patient satisfaction
.
J Gen Intern Med
.
2014
;
29
(
7
):
1004
1008
.
18
Ahmed
N
,
Devitt
KS
,
Keshet
I
,
Spicer
J
,
Imrie
K
,
Feldman
L
,
et al
.
A systematic review of the effects of resident duty hour restrictions in surgery: impact on resident wellness, training, and patient outcomes
.
Ann Surg
.
2014
;
259
(
6
):
1041
1053
.
19
Shin
DW
,
Cho
J
,
Yang
HK
,
Park
JH
,
Lee
H
,
Kim
H
,
et al
.
Impact of continuity of care on mortality and health care costs: a nationwide cohort study in Korea
.
Ann Fam Med
.
2014
;
12
(
6
):
534
541
.
20
Antiel
RM
,
Reed
DA
,
Van Arendonk
KJ
,
Wightman
SC
,
Hall
DE
,
Porterfield
JR
,
et al
.
Effects of duty hour restrictions on core competencies, education, quality of life, and burnout among general surgery interns
.
JAMA Surg
.
2013
;
148
(
5
):
448
455
.
21
Swide
CE
,
Kirsch
JR.
Duty hours restriction and their effect on resident education and academic departments: the American perspective
.
Curr Opin Anaesthesiol
.
2007
;
20
(
6
):
580
584
.
22
Fletcher
KE
,
Reed
DA
,
Arora
VM.
Patient safety, resident education and resident well-being following implementation of the 2003 ACGME duty hour rules
.
J Gen Intern Med
.
2011
;
26
(
8
):
907
919
.
23
Sen
S
,
Kranzler
HR
,
Didwania
AK
,
Schwartz
AC
,
Amarnath
S
,
Kolars
JC
,
et al
.
Effects of the 2011 duty hour reforms on interns and their patients: a prospective longitudinal cohort study
.
JAMA Intern Med
.
2013
;
173
(
8
):
657
662
;
discussion 663
.
24
Harris
JD
,
Staheli
G
,
LeClere
L
,
Andersone
D
,
McCormick
F.
What effects have resident work-hour changes had on education, quality of life, and safety? A systematic review
.
Clin Orthop Relat Res
.
2015
;
473
(
5
):
1600
1608
.
25
Volpp
KG
,
Rosen
AK
,
Rosenbaum
PR
,
Romano
PS
,
Even-Shoshan
O
,
Wang
Y
,
et al
.
Mortality among hospitalized Medicare beneficiaries in the first 2 years following ACGME resident duty hour reform
.
JAMA
.
2007
;
298
(
9
):
975
983
.
26
Patel
MS
,
Volpp
KG
,
Small
DS
,
Hill
AS
,
Even-Shoshan
O
,
Rosenbaum
L
,
et al
.
Association of the 2011 ACGME resident duty hour reforms with mortality and readmissions among hospitalized Medicare patients
.
JAMA
.
2014
;
312
(
22
):
2364
2373
.
27
Drolet
BC
,
Whittle
SB
,
Khokhar
MT
,
Fischer
SA
,
Pallant
A.
Approval and perceived impact of duty hour regulations: survey of pediatric program directors
.
Pediatrics
.
2013
;
132
(
5
):
819
824
.
28
Garg
M
,
Drolet
BC
,
Tammaro
D
,
Fischer
SA.
Resident duty hours: a survey of internal medicine program directors
.
J Gen Intern Med
.
2014
;
29
(
10
):
1349
1354
.
29
Kogan
JR
,
Lapin
J
,
Aagaard
E
,
Boscardin
C
,
Aiyer
MK
,
Cayea
D
,
et al
.
The effect of resident duty-hours restrictions on internal medicine clerkship experiences: surveys of medical students and clerkship directors
.
Teach Learn Med
.
2015
;
27
(
1
):
37
50
.
30
Scally
CP
,
Sandhu
G
,
Magas
C
,
Gauger
PG
,
Minter
RM.
Investigating the impact of the 2011 ACGME resident duty hour regulations on surgical residency programs: the program director perspective
.
J Am Coll Surg
.
2015
;
221
(
4
):
883
889.e1
.
31
Philibert
I
,
Taradejna
C.
Chapter 2: a brief history of duty hours and resident education
.
The ACGME 2011 Duty Hour Standards
. ,
2015
.
32
Warm
EJ
,
Logio
LS
,
Pereira
A
,
Buranosky
R
,
McNeill
D.
The Educational Innovations Project: a community of practice
.
Am J Med
.
2013
;
126
(
12
):
1145
1149.e1
–e2
.
33
Thomas
KG
,
Halvorsen
AJ
,
West
CP
,
Warm
EJ
,
Vasilias
J
,
Reynolds
EE
,
et al
.
Educational Innovations Project—program participation and education publications
.
Am J Med
.
2013
;
126
(
10
):
931
936
.
34
Mladenovic
J
,
Bush
R
,
Frohna
J.
Internal medicine's Educational Innovations Project: improving health care and learning
.
Am J Med
.
2009
;
122
(
4
):
398
404
.
35
Jones
MD
Jr.
Innovation in residency education and evolving pediatric health needs
.
Pediatrics
.
2010
;
125
(
1
):
1
3
.
36
Team Ti-C
.
Comparative Effectiveness of Models Optimizing Patient Safety and Resident Education (i-COMPARE)
. ,
2015
.
37
The American Board of Surgery
.
Flexibility In duty hour Requirements for Surgical Trainees Trial: “The FIRST Trial.”
,
2015
.