This study examined the effects on 330 college students of addressing and validating negative client attitudes and fears associated with seeking counseling at a university counseling center, and client willingness to engage in counseling past the first session. Results suggest that addressing fears and negative beliefs about counseling during an intake interview influenced male students who had not previously sought counseling. Their image concerns were reduced and their tolerance for stigma associated with seeking counseling increased. Suggestions about how to address negative attitudes and fears about counseling are provided.

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