Marketing provides many beneficial aspects for both service providers and consumers. It makes consumers aware of what is possible. Dental implant marketing provides the necessary patient flow for implant practices. Clinicians and team members benefit from the revenue marketing efforts generate. Marketing has lead to the placement of over 500 000 dental implants yearly in the United States. With that being said, it is only proper that marketing efforts promote the goodness and benefits of dental implants. Marketing leads to enlightened patients; however, if the benefits are overstated, then those efforts may lead to future problems.

There are advertisements promoting a “permanent solution to existing dental problems with dental implants.” The literature has identified and acknowledged dental implant success rates. It is recognized that some patients develop early-onset or late-onset complications with dental implants. The successful history of implant dentistry makes the use of implants an attractive alternative...

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