CHANGES IN SUPPORT FOR U.S. BLACK MOVEMENTS, 1966–2016: FROM CIVIL RIGHTS TO BLACK LIVES MATTER^* Available to Purchase

Black Lives Matter is often unfavorably compared to the civil rights movement based on assumptions that the earlier movement was more palatable to a white public. Available data, however, demonstrate the civil rights movement’s unpopularity with contemporaneous white audiences. In this article I ask if white public support for Black social movements has changed over time. If so, what explains these shifts in support? Using logistic regression, I compare white audience views of Black movements in 1966 and 2016. I find that white support for Black movements has increased, but this shift is not uniform. While 1966 support is correlated with education, income, and liberal attitudes, support in 2016 is driven by polarized political attitudes and increased support among youth and women. Surprisingly, the education effect disappears entirely in the 2016 analysis. The results demonstrate the fluidity of movement audiences, which are strongly impacted by changes in the broader political context.