Religious movements face a critical choice when global crises emerge: adapt or decline. This article examines how the transnational Christian right chose adaptation during the COVID-19 pandemic, transforming potential threats into strategic opportunities. Drawing on theories of crisis exploitation and frame extension, I demonstrate how these organizations leveraged the pandemic to advance their longstanding objectives. Although COVID-19 initially challenged the Christian right's interests by diverting public attention and resources, their advocacy organizations rapidly reframed this challenge as an opportunity. Through systematic frame extension strategies, these groups integrated the pandemic into their existing campaigns, emphasizing renewed urgency and relevance. To illustrate this strategic adaptation, I analyze the advocacy efforts and media coverage of two prominent organizations within the Christian right movement: ADF International and the Center for Family and Human Rights (C-Fam).

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