Religious movements face a critical choice when global crises emerge: adapt or decline. This article examines how the transnational Christian right chose adaptation during the COVID-19 pandemic, transforming potential threats into strategic opportunities. Drawing on theories of crisis exploitation and frame extension, I demonstrate how these organizations leveraged the pandemic to advance their longstanding objectives. Although COVID-19 initially challenged the Christian right's interests by diverting public attention and resources, their advocacy organizations rapidly reframed this challenge as an opportunity. Through systematic frame extension strategies, these groups integrated the pandemic into their existing campaigns, emphasizing renewed urgency and relevance. To illustrate this strategic adaptation, I analyze the advocacy efforts and media coverage of two prominent organizations within the Christian right movement: ADF International and the Center for Family and Human Rights (C-Fam).
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December 2024
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December 31 2024
CAPITALIZING ON COVID-19: CRISIS EXPLOITATION IN THE CHRISTIAN RIGHT’S INTERNATIONAL CAMPAIGN FOR FAMILY VALUES*
Martijn Mos
†Martijn Mos is an Assistant Professor of International Relations at the University of Leiden.
Direct correspondence to [email protected].
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Mobilization: An International Quarterly (2024) 29 (4): 507–526.
Citation
Martijn Mos; CAPITALIZING ON COVID-19: CRISIS EXPLOITATION IN THE CHRISTIAN RIGHT’S INTERNATIONAL CAMPAIGN FOR FAMILY VALUES. Mobilization: An International Quarterly 31 December 2024; 29 (4): 507–526. doi: https://doi.org/10.17813/1086-671X-29-4-507
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