Frame theory is often credited with "bringing ideas back in" social movement studies, but frames are not the only useful ideational concepts. The older, more politicized concept of ideology needs to be used in its own right and not recast as a frame. Frame theory is rooted in linguistic studies of interaction, and points to the way shared assumptions and meanings shape the interpretation of events. Ideology is rooted in politics and the study of politics, and points to coherent systems of ideas which provide theories of society coupled with value commitments and normative implications for promoting or resisting social change. Ideologies can function as frames, they can embrace frames, but there is more to ideology than framing. Frame theory offers a relatively shallow conception of the transmission of political ideas as marketing and resonating, while a recognition of the complexity and depth of ideology points to the social construction processes of thinking, reasoning, educating, and socializing. Social movements can only be understood by linking social psychological and political sociology concepts and traditions, not by trying to rename one group in the language of the other.

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