Social media platforms are extensively used in the present era and are now considered as an essential part of communication. Social media usage (SMU) within an organization distracts employees and may adversely affect their performance. However, SMU also significantly influences employees to collaborate and share information about their jobs as well as professional knowledge. This study examines the role of SMU on job performance, taking into consideration the influences of social capital and knowledge sharing. The proposed model has been empirically tested through a survey of 608 faculty from Indian public universities. The results highlight that social media usage has a significant influence on social capital, which further influence employees’ knowledge sharing and enhances job performance. Social media usage among employees plays an important role in the development of their social capital, which enables them to learn and build knowledge about jobs and, consequently, to perform tasks more effectively.
