I have spent the majority of my career around nascent businesses as an entrepreneur or as a part of the ecosystem of service providers for entrepreneurs, and more recently, as an anthropologist studying entrepreneurs. I have started three tech companies and been a managing director at an organization designed to accelerate the growth of technology-focused businesses. These experiences mean I have been an entrepreneur, have helped entrepreneurs as a business coach, and understand the culture and values of entrepreneurship from an anthropological perspective. In order to discuss how anthropologists can use their skills to help entrepreneurs create and demonstrate value, first I will define entrepreneurship and the values of that culture.
Value and the Valley of Death: Opportunities for Anthropologists to Create and Demonstrate Value in Entrepreneurial Contexts
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Marlo Rencher; Value and the Valley of Death: Opportunities for Anthropologists to Create and Demonstrate Value in Entrepreneurial Contexts. Practicing Anthropology 1 April 2014; 36 (2): 52–56. doi: https://doi.org/10.17730/praa.36.2.p71t5782286k852r
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