The Cooperative Extension System's mission to “put scientific knowledge into practice” is a natural fit for practicing anthropologists. Two extension anthropologists present their work with the Iowa State University Extension and Outreach programs, Iowa Learning Farms and Water Rocks!, as a case study for how anthropological practice can be used to develop and implement successful extension programs. Added to the conversation is the element of advocacy in anthropological practice, with an examination of how using anthropological research and evaluation methods to understand targeted program audience perspectives better enables practitioners to advocate for environmental improvements and better meet the primary extension program objective of bringing practical, science-based solutions to real world problems.

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