Formal networks such as the Marine and Coastal Community Network (MCCN), the Threatened Species Network (TSN) and the Community Biodiversity Network (CBN) present both models and avenues for building partnerships between community organizations and scientific organizations to achieve better conservation outcomes for marine biological systems. The paper briefly summarizes the work of the Marine and Coastal Community Network since its inception. It emphasizes the need to develop strategically targeted communication strategies based on market research to advance invertebrate conservation. It also highlights the importance of collaborative arrangements between scientists and community-based organizations to achieve meaningful on-ground outcomes for invertebrate conservation Australia-wide.