One of the major challenges facing zoos in the 21^st Century is the balance between maximising the impact of our conservation message and the responsibilities to the animal collection. According to recent research, experiential exhibits and close encounters with animals, with an emphasis on conservation action, are the most effective ways to influence visitor's conservation behaviours (AZA, 2006). Zoos can provide memorable and motivating animal encounters. However, Government legislation, strategies, procedures and policies must be followed to ensure that zoos are meeting the health and welfare needs of the animals. This paper outlines the initiatives that the Taronga Conservation Society Australia has taken to find the balance.