... conservation. Not only do the prejudices of the general public have to be overcome , but so too do the negative pre-conceptions of those in editorial and financial control of the outlets. This is especially true of television, the major vehicle for getting a generalist message into the family home. ...

... The need to present scientific research to a popular audience is becoming increasingly apparent. Presenting arid zone research in the media, particularly on television, raises a number of difficulties that are best solved through planning and preparation. Awareness of the logistical problems...

... as dark, evil, bloodsucking monsters. We gathered ancient and modern references to bats, from books, newspapers, radio and TV, the internet and other sources, to explore attitudes to bats. We examined a number of recent books and feel inspired at the change from the stereotypic images that have haunted so...