Using the Contingent Valuation Method for ex ante service innovation evaluation (reviewed paper)

Notaro, Sandra; Glos, Geremia; Paletto, Alessandro

doi:10.3188/szf.2006.0507

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Research Article| November 01 2006

Using the Contingent Valuation Method for ex ante service innovation evaluation (reviewed paper)

Sandra Notaro;

Sandra Notaro

Department of Economics, University of Trento, Via Inama 5, IT-38100 Trento, Italy, e-mail: [email protected].

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Geremia Glos;

Geremia Glos

Department of Economics, University of Trento, Via Inama 5, IT-38100 Trento, Italy, e-mail: [email protected].

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Alessandro Paletto

CRA Forest and Range Management Research Institute, P.zza Nicolini 1, IT-38050 Villazzano (TN), Italy, e-mail: [email protected].

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Schweizerische Zeitschrift fur Forstwesen (2006) 157 (11): 507–512.

https://doi.org/10.3188/szf.2006.0507

The Contingent Valuation Method (CVM) can be a useful tool for the ex ante evaluation of service innovations in the forestry sector, in particular for transforming a recreational forest function from a free to a payment-based utilisation. In presenting the case study results, the superiority of CVM to other evaluation techniques is discussed.

Service innovation;, ex ante evaluation;, evaluation tools;, contingent valuation;, forest functions;, Italy.

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2006

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