Minorities are underserved for health services in the United States, and persons from minority backgrounds are disproportionately represented among individuals suffering from low health literacy, a situation that creates a further barrier to understanding health needs and seeking health services. These barriers persist among persons with SCI, with racial and ethnic differences impacting both health outcomes and subjective sense of well-being. Providing health information resources on-line is a well-accepted diffusion strategy in the 21st century, but most health information available on-line is written at a level of complexity that is not useful to or usable by individuals with lower levels of literacy. On-line materials have the potential to resolve some of the difficulties persons with low literacy experience in accessing health information by supplementing text with video demonstrations and audio explanations. YouTube, the popular, open-access, video-sharing social media Web site, provides an opportunity for delivering accessible and literacy-neutral information on topics important to the health of people with SCI. This article explores the use of YouTube in mobilizing knowledge on cardiometabolic disease (eg, cardiovascular disease, obesity, hypertension, diabetes) and pressure ulcer management for the greater SCI community.
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